Transitioning from HTTP to HTTPS can improve your site’s security and ranking. Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience. Add multimedia elements such as images, videos, and infographics to enhance comprehension and engagement.
Can you do SEO independently?
These are large page extracts designed to provide an immediate response to the user’s query. After all, Google wants to serve results that satisfy its users’ queries. Learn how to rank higher on Google and get more organic (unpaid) traffic to your website. Take a free trial to try out the dedicated AI platform for your business’s online optimization. The world of SEO is always changing, and you need AI assistance to speed up all sorts of optimization to rank higher on Google.
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- As the image below shows, this can include search ads and advertisements through Google Shopping.
- Sometimes you can combine several underperformers (on the same topic) into one comprehensive article that ranks well.
- What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site.
- Attributes are not specific to the Google My Business platform (review sites like Yelp have them, too).
- A link from a big, well-known site in your field is worth more than lots of links from small, unknown sites.
In fact, so few pages had any backlinks that “zero backlink” pages were beginning to SEO Anomaly skew the data. So for this ranking factor we decided to run this particular analysis excluding pages with zero backlinks. Websites with above-average “time on site” tend to rank higher in Google. Specifically, increasing time on site by 3 seconds correlates to ranking a single position higher in the search results. Pages with lots of backlinks rank above pages that don’t have as many backlinks.
Over-Optimization: Titles, URLs, Stuffing, and Links
Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed. The Q&A section on your GBP allows potential customers to ask questions about your business directly in search results. Once those questions are asked, you or other customers are free to answer those questions. If multiple competitors are using a category you haven’t added, it may be worth including to expand the pool of people seeing your business online. The higher your business ranks, the more likely customers are to find and choose you.
You may find that your business doesn’t show up for relevant searches in your area. To maximise how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete and engaging. To improve your business’s local ranking, use Google Business Profile to claim and update your business information.